Meet the management team

Ian Chambers


Ian's wealth of entertainment experience comes from his time at Ubisoft and EA, which led to his role as International Managing Director at IGN where he was responsible for its global expansion and making IGN the #1 video games media network in the world. Before joining Mind Candy Ian was Chief Digital Officer at GAME Digital Plc. At Mind Candy, Ian has transformed the business, creating two #1 products in their category (Moshi Twilight and Petlandia). A father of two, Ian’s inspiration for creating Moshi Twilight came from his vision of helping millions of families around the world become happier and healthier by helping kids sleep.

Michael Acton Smith

Founder, Chairman

Michael is the founder of Mind Candy and creator of Moshi Monsters, the award-winning entertainment IP that has been enjoyed by over 100m kids. Michael is also currently the co-founder and co-CEO of Calm, the world’s leading wellness and meditation company.

Rich Keen


Rich has 20 years of experience growing businesses spanning the music, media, games and events industries. Highlights include launching meditation and mindfulness into mainstream culture during the mid-2000s during his time with the UK’s #1 wellbeing event, the Mind Body Spirit Festival, and his most recent role was at Sony where he served as the UK Marketing Director for PlayStation.

Ian Trayler


Ian is charged with building an amazing engineering team, scalable infrastructure and DevOps culture that embraces change, growth, rapid iteration, experimentation and collaboration at scale. For over 20 years, he has worked in system operations in the online media industries, helping those businesses come up with solutions to all their tech challenges and needs.

Steve Cleverley


Steve is the BAFTA-winning creator of all things Moshi and has worked alongside Michael Acton Smith since Mind Candy’s humble beginnings. He writes and musically directs all Moshi Twilight Sleep Stories, dreaming up silly and wonderfully surreal adventures that have helped millions of kids around the world drift off to sleep. Before Mind Candy, Steve spent his time creating copy and concepts for countless major brands across the globe.

Helen Stroud

Finance Director

Helen has been with Mind Candy since 2010, seeing the company through all of its amazing adventures, from Moshi Monsters and Warriors to Petlandia and more. A qualified Chartered Accountant, Helen oversees all finances as well as legal, HR and office management.

Back to top ↑4