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Message from Michael Acton Smith

Michael has created the video below to explain some of the changes happening to the senior management team here at Mind Candy.

We are excited about the future as we grow from strength to strength as a global family entertainment company and can’t wait to see what lies ahead.

- The Mind Candy team

Introducing Mind Candy’s latest App – PopJam!


(Written by Michael Acton Smith)

We’ve got a number of new products bubbling away at Mind Candy but there’s one in particular that has been a very important passion project of mine.

It’s called PopJam and today we’re officially unveiling the app in the UK.

PopJam icon

The simplest way to describe it is as a Creative Community for kids (aged 7-12).

One of our key learnings from the six years of building Moshi Monsters has been how much kids love to create, share and show-off. With our new app we aim to build a digital community that allows children to create art, stories, photos, games, contests and more and then share their creations with other kids around the world.

PopJam quotes and art

We love the idea of empowering kids with digital tools and then seeing what they come up with. Lego, Minecraft, Rainbow Looms, Play Doh and Crayons have all shown how extraordinarily inventive kids can be with relatively simple building blocks.

PopJam is similar to Instagram in that users can follow their friends or other users if they like their creations. They can also like, comment and even draw responses to other creations that pop up in their feed.

PopJam Feed

As well as user generated content, there will also be a large amount of professional content. We want kids to follow and engage with all the things they care about, whether it be their favourite band, cartoon character, artist, author, movie, sports team, school subject, game and so on. Ultimately we want to connect all the kids in the world with all the things they are passionate about.

Many of these content channels will be entertainment focused but we’re excited that the app will play host to a large amount of educational content as well. Stealth education is a key part of Moshi Monsters and we want PopJam to be no exception. We’ve always believed that amazing things can happen when you make learning fun.

Some of the key partners on board from the UK launch will include:

- Natalia Vodianova (inspiring children about philanthropy alongside her charity Naked Hearts)

- Decoded (helping children get excited and inspired to learn coding)

- My Blue Nose Friends (engaging children with Tatty Teddy and friends)

- Find Chaffy (bringing the hit books by Jamie Smart to the digital world)

- Jon Burgerman (inspiring children with art and doodles)

- Borrow My Doggy (running our popular Dogs channel)

- Chineasy (helping children learn to speak Chinese)


We’ve also been in talks with Jamie Oliver as part of his mission to teach every child about food and nutrition. With PopJam, we can explore opportunities where kids can learn about this in a fun and interactive way!

This is just the start. We would love to hear from other potential partners that are keen to join us on the journey of building a safe, creative and fun digital community for kids.

Keeping our young audience safe is a huge responsibility and something we take very seriously. Again, we have a lot of learnings from Moshi Monsters to guide us and a highly experienced moderation team headed up by Online Community expert Rebecca Newton.

Creating a product like this is full of complex challenges but we feel very strongly that without a viable community designed for this younger demographic, kids under 13 will continue using apps designed for over 13 year olds like Instagram, SnapChat and Tumblr.

PopJam is a walled garden where kids can be kids.

There are no plans to generate revenue from the app in the short-term but future plans might include a subscription service for premium content (similar to

It hasn’t been done before but we believe we can build the world’s largest creative community that both kids *and* their parents love.

We have a big vision for PopJam, so if you’re intrigued and want to learn more you can download the app here.

- Michael and the PopJam Team

Appstore beanGoogle play bean

Welcome to the World of Warriors

World of Warriors logo

I’m thrilled to unleash the first ever teaser for the top secret project our team at the Brighton Mind Candy Studio have been working on for the last year: World of Warriors!

This epic game for mobile and tablet is teeming with an ever-increasing cast of history’s greatest warriors.

Summoned to the hostile Wildlands from a mind-boggling array of cultures, tribes and civilizations, each warrior has a story to tell. But the only way to survive is to FIGHT!

Sign up to receive future sneak peeks and be the first to play when this jaw-dropping game is launched.

We can’t wait to share the game when it’s ready. Let battle commence!

- Michael Acton Smith, CEO and Founder – Mind Candy

Poppet magazine launch


Mind Candy is extremely excited to announce the UK launch of our new magazine Poppet this week!

Poppet magazine, with its design, is an aspirational title for young girls that aims to encourage creativity with a focus on technology.

Divinia Knowles – appointed to the Mind Candy Board of Directors


Founders of startups often receive the vast majority of media attention for their companies. Mind Candy has been no exception despite the fact that hundreds of talented people have all contributed to the amazing journey we’ve been on.  There’s one person in particular though that I want to shine a spotlight on who has played an absolutely critical role in making Mind Candy successful.

Product Tank London!


I was invited to give a talk at Product Tank London, a meet-up group for Product Managers. 200 people came to learn how we apply the discipline of Product Management to games and ultimately how we find fun at Mind Candy. I was also joined on stage by Paul Croft of MediaTonic and Catharina Lavers Mallet of

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