Mind Candy

The team were down at London Toy Fair this week! The show brings together people from all areas of the toy industry shows off the latest additions to the toy, games and hobbies market. After getting a sneak peek of the Moshi toys that will be unveiled this year, the Mind Candy team went along to the Toy Fair Awards ceremony to find out some exciting news!

…Moshi Monsters won the ‘Toy License of the Year’ award and our Moshlings by Vivid won ‘Collectable Toy Of the Year’ too!

Michael and the team celebrate our win alongside some partners!

Moshi TV members Brad and Jason, joined the Innovation First team down in Hollywood this past weekend on the set of the Moshi Bobble Bots toys ‘commercial.’  On the set, were the all new amazing Moshi Monsters Bobble Bots, along with 4 talented child actors and full production crew.  In the commercial, the girls will be shrunk down to Bobble Bots size and placed within the world of Monstro City!  The commercial should air on all major kids broadcasters this Spring.

In the photos are Innovation First’s CEO Tony Norman, Chief Marketing Officer Joel Carter, Jason and Brad from Moshi TV.

I went to the Trafford Centre in Manchester today to check out ‘The Moshi Bus!’

Keen Moshi fans and parents, armed with their favourite Moshi cards/figures/toys had been queuing up for about an hour before we started!

The Moshi Bus crew kept some of the kids occupied by doing some ‘Mash Up’ card trading in the queue.  The highlight of my day was meeting a family visiting from Spain who changed their holiday schedule & made a special detour just so they could get on the Moshi Bus!

Keep your eyes peeled in the next few months for the tour….!

- Written by Akira Cheng

This weekend we celebrated the launch of Moshi Monsters artwork from ‘Art You Grew Up With’ in Selfridges, London. Mr Moshi signed limited edition art prints for the first time and had a meet and greet with hundreds of fans!

It was a fantastic turn out with a lot of excitement in the air. The first people in the queue had been there since 9:30am even though the event started at 2pm. Two children in the queue had even been up till midnight the evening before drawing pictures especially for the event!

Thanks to all those who came along.