Mind Candy

Cupcakes, a Candy bar, a slide and ball pit, UV painting, balloon making and monster dancing madness were just a few of the things at the Moshi Monsters 5^th Birthday Party last week. The kids partied with us till 7.30pm and the big kids joined us from 8!

Toad Juice cocktails in hand, we all partied the night away to celebrate 5 years of success.

Huge thanks goes out to everyone who attended, and an even bigger thanks to the 80 million kids playing around the world.  It’s been an exciting journey and there’s much more to come!

Check out all our photos from the party over on our Facebook page!

Photography - © paulclarke.com

Five years ago we launched Moshi Monsters, so to celebrate the wild journey we’ve been on we’re throwing a party.

Like any good 5th birthday party there will cake, jelly, ice cream, slides, magicians, music, goodie bags and hopefully the odd tantrum.

It’s been an extraordinary journey, from the brink of bankruptcy in late 2008, to a global brand by 2012 that has generated a quarter of a billion dollars in retail sales.

First Moshi Sketch

A huge number of people have played a part in making Moshi Monsters a phenomenon and we’d like to thank them: parents, licensees, marketing partners, investors, journalists and the Mind Candy team, past and present.  Some of the key unsung heroes of the adventure include Divinia Knowles, Steve Cleverley, Vincent Bechet, Darran Garnham, Ed Relf, Rebecca Newton, Toby Moore and Tom Teichman.

The team back in the early days

…And finally, a huge thanks also to our young fans around the world who love the weird and wonderful world of Moshi Monsters and have been inspired by the characters and stories.

Michael Acton Smith (AKA Mr Moshi)

Click on the Infographic to make it bigger!

After Mind Candy’s big move to our new home in Bonhill Street we had extra wallpaper left from our awesome Moshi mural in reception and the generous folk over at wallpaper company Ltd Limited very kindly offered to install it somewhere else for free!

So, we gave our friends over at Great Ormond Street Hospital a call to see if it might brighten up a corner of their activity centre to cheer the kids up and they jumped at the chance!

The shiny new mural has made a plain white wall look Moshi-tastic… and the kids love it!

Justine Trumper, Head of Account Management at Great Ormond Street Hospital Children’s Charity said: “The new Moshi mural is so fun and colourful and looks fantastic in the activity centre. It’s wonderful to see the children’s faces light up when they walk through the door! A huge thank you to everyone at Mind Candy and Ltd Limited for giving us this very special treat.”

 - Victoria Tomlinson, Internal Communications

BEFORE

AFTER

The Australian Toy Fair marked the end of the 2013 Moshi Toy Fair season – since the start of the year our Monsters have visited Hong Kong, London, Nuremberg via New York ending in Melbourne.

This trip brought together the key decision makers in the Australian entertainment and toy industry. The Moshi team hosted their 2nd Annual Party with a keynote presentation, Poppet, Katsuma some Glumps and a DJ which all added to the Moshi fun and games! We also attend the official Gala Toy Awards night to celebrate with the market winners.

Among the many meetings included a trip to Bulla Dairy Foods, the producer of more than 8,000,000 Moshi dairy and frozen products. Millions of children have enjoyed the healthy eating products in school bags over the past 12 months.

This market continues to see strong growth 3 years after we first launched with some amazing initiatives in 2013. Watch out for some cool new products in toy, publishing, food and live events allowing children to meet their heroes.

Many thanks to ALL our fans on the other side of the world!

- Darran Garnham (Chief Business Development Officer)

L to R: Darran Garnham (Mind Candy), Gail Mitchell (Fusion), Jonathan Busher (Vivid), Sam Ferguson (Mind Candy)