Archive for: Marketing

Moshi Mag doubles circulation!

The latest ABC figures*, announced this morning, reveal that Moshi Monsters Magazine has retained the coveted title of ‘Bestselling Children’s Magazine in the UK’!

The magazine, which launched in February 2011, has reached a circulation of 227,958, an increase of over 100% in the last year and a 34% growth since February 2012. The magazine also ranks at number 26 in the ABC Top 100 Magazines – Newstrade and Single Copy Sales (UK/ROI), ahead of Grazia, Weightwatchers Magazine and Men’s Health.

Huge congrats to the Moshi Mag team who continue to do an incredible job :)



* Source – ABC Consumer Magazines Report January to June 2012, released 16th August 2012

The Sunday Times Best Small Companies & Marketing Excellence Awards 2012!

Last week was a busy one on the awards front…

Mind Candy came 25th in The Sunday Times 100 Best Small Companies to Work For 2012! This prestigious award puts companies through their paces, checking their workplace performance and success based on staff well-being, benefits and management leadership to name a few. Michael and the team were thrilled and partied the night away.

We’ve also won the ‘Highly Commended’ award in the technology category at The Marketing Excellence Awards 2012! We were up against the likes of Microsoft, Siemens and TalkTalk so this a testament to the fantastic Edward Relf – our Chief Marketing Officer and all of his hard work alongside a great team!

Moshi Monsters make their debut festival appearance at Jolly Day Out

Moshi fans delighted in meeting their favourite fury friends during the bank holiday weekend event, ‘Jolly Day Out’ at Hampton Court Green.

Fans were treated to various Moshi delights at the dedicated Moshi Monsters Marquee including, glitter tattoos, colouring activities, online games, meet-and-greets with Katsuma – and a very special visit from Moshling starlet, Lady Goo Goo (who made her first ever public appearance).

The turnout was monstrous and a fantastic time was had by all :)

The Moshi team hanging with McFly!

The kids adored the new Lady Goo Goo costume character…

The Mind Candies had a busy weekend.

(Pictures from Scott Davies)

Moshi Mag is best selling UK kids title

It’s official – Moshi Monsters Magazine is now the best selling children’s magazine in the UK!

ABC figures released today reveal that within its first six months on shelf the Moshi Monsters magazine has reached a circulation of 113,748 (Source ABC – 1 April to 30 June 2011), eclipsing its rivals and ranking at number 70 within the top 100 magazines sold in the UK overall.

Fantastic news – the team at Moshi HQ are chuffed :)

Emma (Editor) and Andy (Product Manager) celebrating success!

The cover of issue #7 – 3D themed issue out August 18th

A Monster Invasion in North America

Moshi Monsters toys have finally hit shelves in North America.

Last Friday Toys”R”Us in Times Square, New York, played host to an exclusive Moshi Monsters toy launch party. It was a fantastic event that saw thousands of kids queueing to check out the range and get signed goodies from Mr Moshi.

Toys”R”Us stores across North America will stock Moshi product exclusively until the end of the year.

This weekend also sees the Monsters setting off on a U.S. Mall Tour – set to reach over 1million kids! Check out the Moshi blog for more info.

Moshi Rocks! Michael, Darran and Eric hit Times Square

The fans meet Mr Moshi!…

…And Poppet

Getting creative.

BVCA award scoop for Mind Candy Management Team

In a much deserved triumph, Mind Candy’s awesome and highly talented Senior Management Team scooped two awards at the annual BVCA awards last night.

The team picked up the Venture Capital-Backed Management Team of the Year award, having previously scooped the London and South-East regional heat.

Nice work guys…keep ’em coming!

Divinia, Toby and Ed were at hand to collect the awards

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