Head of Business Development and Licensing

Location: Shoreditch, London

Reports to: CEO


Mind Candy’s vision is to create worlds that fire the imagination. Mind Candy is best known for kids’ entertainment phenomenon, Moshi Monsters, the multi-award winning brand that rocketed to success online before expanding into a smash hit, chart-storming books, magazines, toys, trading cards, games, music, animation and even a movie.

Creating magical entertainment that delights the kid in all of us is at the heart of Mind Candy’s ambitions. Today sees new cross-platform worlds in development and a reconceived Moshi Monsters primed to delight a new generation of kids.

Mind Candy is looking for a Head of Business Development and Licensing to build global relationships with key partners and unlock the value of our IP. As well as a sound business brain, passion for the tech/entertainment space and monstrous contact list, this role requires a joyful personality with a playful nature and an understanding that making something fun makes it a lot more engaging, memorable and interesting.

Key responsibilities

Planning and developing global partnerships.

  • Working across all IP, identifying and building relationships with prospective partners.
  • Preparing and presenting pitch documents.
  • Negotiating partnership terms and contracts.
  • Evangelising the partnership internally and ensuring successful delivery of all activity throughout the business.

Planning and building the global licensing strategy.

  • Identifying and negotiating licensing opportunities with partners.
  • Putting in place licensing agreements and handling contract negotiations.
  • Appointing Licensing agents in territories where relevant.
  • Full ownership and accountability to drive licensing revenue.
  • Carrying out revenue analysis and forecasting in conjunction with licensees.
  • Helping develop new product ideas in-house where relevant.
  • Working with the internal finance team to ensure licensee’s financial compliance.

Being involved in the full lifecycle of consumer products, ensuring quality and time to market.

If you’ve got what it takes, email your C.V. to: recruitment [at] mindcandy [dot] com

World of Warriors – Out Now!

We’re extremely excited to announce the launch of our new universe, World of Warriors!

The mobile game will be the heart of the brand but because of the deep story and rich characters it will be expanding over time onto new platforms, products and media.

The mobile game for World of Warriors is an epic adventure and combat strategy game. Players must amass an army of history’s greatest warriors, including Aztecs, Knights, Vikings, Samurai and hundreds more, to defeat a power-hungry warlord and his evil Skull Army.

So far, the game has performed incredibly and has received a global Editors’ Choice feature from Apple! The game has had over 2 million downloads in the first few days and received over 62,000 positive reviews in the US alone. We’ve also cracked the top 50 grossing games in the US and it’s already the #1 role playing game for iPad in over 80 countries!

There’s a lot of educational content embedded in the game and the Mind Candy team have been learning about trebuchets, flaming pigs, obsidian, Ninjas, Vikings, Visigoths and much more! Android will follow next month and we’re thrilled that we can finally share all our hard work over the last 2 years with you and hope that you love the World of Warriors as much we do!  

Download here for iOS: 

And check out the full game trailer:

For more on the team behind the game, check out the developer diary: 

Let battle commence!

Message from Michael Acton Smith

Michael has created the video below to explain some of the changes happening to the senior management team here at Mind Candy.

We are excited about the future as we grow from strength to strength as a global family entertainment company and can’t wait to see what lies ahead.

– The Mind Candy team

Moshling Rescue! Launches on iOS and Facebook

We are super excited to announce the next evolution of Match-3 gameplay, Moshling Rescue!

This is our first ever game for the mums and dads of our millions of fans and is available now on Apple devices and Facebook.

Moshling Rescue is a twist on the hugely popular matching genre with six unique game modes, including boss mode, treasure mode and home mode – the very first time this has been seen in a game of this genre. The game also has a deep character driven narrative and unique collection mechanic that allows you to house all the Moshlings you save from the gloop!

There are hundreds of fun and challenging levels to keep players entertained, with new content updates and a version for Android on the way in the coming months.

Mind Candy has expanded from just kids entertainment to becoming a broader family entertainment company. This is our first game aimed at an older audience and we’re incredibly excited about launching it.

Check out our infographic below on the progression of Match-3 games, as well as our ‘Meet the Team’ video!

– The Mind Candy Team

The Evolution Of Match 3_Moshling Rescue Game

Welcome to the World of Warriors

I’m thrilled to unleash the first ever teaser for the top secret project our team at the Brighton Mind Candy Studio have been working on for the last year: World of Warriors!

This epic game for mobile and tablet is teeming with an ever-increasing cast of history’s greatest warriors.

Summoned to the hostile Wildlands from a mind-boggling array of cultures, tribes and civilizations, each warrior has a story to tell. But the only way to survive is to FIGHT!

Sign up to receive future sneak peeks and be the first to play when this jaw-dropping game is launched.

We can’t wait to share the game when it’s ready. Let battle commence!

– Michael Acton Smith, CEO and Founder – Mind Candy

The World Of Moshi Monsters Comes To Mobile And Tablet

Today, we’re announcing the global launch of Moshi Monsters Village, now available on the App Store for iPhone, iPad and iPod touch! Having launched in the UK on iOS before Christmas, the game has already proved it’s a hit with fans by reaching number two in the iTunes app charts during December and achieving over 250k downloads with no marketing spend within the first two weeks of the UK launch alone. So far there have been over 12,500 reviews in the app store averaging at 4.6 out of 5!

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