Five years ago we launched Moshi Monsters, so to celebrate the wild journey we’ve been on we’re throwing a party.
Like any good 5th birthday party there will cake, jelly, ice cream, slides, magicians, music, goodie bags and hopefully the odd tantrum.
It’s been an extraordinary journey, from the brink of bankruptcy in late 2008, to a global brand by 2012 that has generated a quarter of a billion dollars in retail sales.
A huge number of people have played a part in making Moshi Monsters a phenomenon and we’d like to thank them: parents, licensees, marketing partners, investors, journalists and the Mind Candy team, past and present. Some of the key unsung heroes of the adventure include Divinia Knowles, Steve Cleverley, Vincent Bechet, Darran Garnham, Ed Relf, Rebecca Newton, Toby Moore and Tom Teichman.
…And finally, a huge thanks also to our young fans around the world who love the weird and wonderful world of Moshi Monsters and have been inspired by the characters and stories.
Michael Acton Smith (AKA Mr Moshi)
Click on the Infographic to make it bigger!